Helping businesses define their brand identity, develop a unique positioning, and create a compelling brand narrative and messaging platform.

About Jeremy

Jeremy King, principal of brandthinkking is a senior brand, advertising and marketing professional who has held leadership roles in myriad advertising, strategy & brand agencies in Australia (including many of the world’s most recognised and awarded) for over three decades.

Key areas of expertise

  • Mission & vision articulation

  • Category interrogation

  • Competitive positioning

  • Target audience illumination

  • Brand architecture

  • Brand platform creation

Brand Strategy

  • Brand strategy workshops

  • Stakeholder interviews

  • Customer focus groups

  • Internal staff interviews

  • Ethnographic studies

  • Brandcept creation/ research

Brand Exploration

  • Brand story

  • Brand personality

  • Tone of voice and language

  • Brand values

  • Archetype recommendation

  • Four x brand pillars

Brand Expression

  • Proposition generation

  • Campaign direction

  • Channel planning

  • Launch strategy

  • Campaign analysis

  • Messaging matrix creation

Brand Execution

Previous clients partners include

Some recent launches led by Jeremy